ABOUT CHÉ BY CHÉ

"INSPIRE INDIVIDUALITY"

The Promo Logo was introduced through incorporating 王 (wáng) and the brand name to replace the E to represent uniqueness and simplicity. The logo innovates our vision to promote boldness and we are all made to be kings and queens.

Sparking cultural innovation to the world of fashion. That’s Ché, By Ché. His message: “Forward Moving”. Born with the value of change on his mind and the visionaries of our time, Ché’s vision is to inspire unique designs and create quality products; which invite people to take part in the creating of the next generation. Ché, By Ché signifies the bold power of individuality--enabling YOU to stand out from the crowd.

The Chinese Character Logo 王 ( wáng ) known as king, was the first logo introduced which was a representation of power, strength, and courage. The three horizontal strokes represent the Heaven, Man, and Earth. The vertical stroke (丨) is the king, the one who connects them together.

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chebyche@chebyche.com

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CHÉ BY CHÉ © NEW YORK, NY 2020